Typeface Ideas 2

We chose 'Seedy Motel' as the font to use on our trailer, website and poster. It was an eroded looking font which is a convention of horror fonts and the stripes that run across it reminded me of the blinds found inside the Factory or bars which could signify being 'trapped'. 


After deciding on using the font 'Seedy Motel', I designed different ways in which the text would sit on the screen.

These 'Text Screens' will be shown inbetween certain clips. Shots like this can be seen in many films such as in 'Chernobyl Dairies for example:

I added blood splats to the title screen to add a more 'gore' to the appearance. This style is meant to appear as if the writing has been printed on one of the 'scratched' and 'damaged' walls inside the factory. The blood therefore shows that 'danger' is inside.

Shots like this will be shown in a montage in-between the clips to briefly divert the audience's attention otherwise too longer edit of clips may become repetitive. It also gives extra info on the film.

All of these images were edited in the same way before using photo software to create the 'old' and 'scratched' effect on the wall:

                                   

I also tried experimenting with different textures. Instead of having the font appearing as if its on a wall, I used an image of chequered steel plating to make it appear as if its on 'cold', 'sharp' metal. The 'sharp' and 'harsh' look of the metal conveys 'pain' and 'discomfort' to the audience:

These were also editied using the same software but instead of using plain colours for the background, an image of steel plating was used in its place:

Tag Line Ideas

Tag Lines

When considering ideas for our poster, we also noted we needed to come up with a tag line that would suit our genre and specifically our niche area in that genre. Some of the ideas we brainstormed were:

Possible Taglines-
-Something Never left
-It Will Find You
-They Will Find You
-Dont Go In
-They Can Smell Your Blood
-Something Wants To Say Hello
-They Will Trap You In
-They Wont Let You Leave
-Your Time Is Up
-If Your Lucky They Will Only Kill You
-They said it was an accident, they said everyone was evacuated, they lied....
-Would you go in?
- For the toughest explorers
- You don't know what you're getting into
-Klinging on for life
-They thought it was abandoned...it wasn't.        Our chosen tagline.

All of the tag lines we came up with create an enigma. We wanted to have a tag line that creates mystery so we chose to use words such as 'they' and 'it' so the villian is not identified. Some of the taglines relate directly to our horror genre by using words such as 'trap', 'blood' and "kill".

Tag Lines Research

Tag Lines

Most movie posters have a tag line which is used to create a memorable phrase which people can relate to the film. A really good tagline will be become embedded in modern popular culture like "Be afraid. Be very afraid" from The Fly and also "A long time ago, in a galaxy, far, far away..." from Star Wars.
We are researching horror movie tag lines to see what the most effective one are and also what makes them effective.

"Heads will roll..." Sleepy Hollow. This is a good tag line as it is simple and direct. It sums up the type of the movie it is, and give some definitive detail in what to expect from Sleepy Hollow e.g decapitation.

"Who will survive and what will be left of them?" Texas Chainsaw Massacre. This is an effective tagline as it uses a rhetorical question, which poses a question the viewer has to answer...by watching the film.

“On March 11, 2008 the government sealed off an apartment complex in Los Angeles. The residents were never seen again. No details. No witnesses. No evidence. Until now.” Quarantine. Quarantine is a similar film to ours with victims recording their story. Therefore looking at their poster and tagline will enable us to look at conventions of these types of films. This tagline is unusaly long and very detailed but this is to go with the theme it is a real life story. The short snappy sentences add tension to the tag line also adding drama.

"The rules are simple you break them, you die..." Carriers. This film tag line is simple and effective with a good use of ellipsis to let the viewers mind wander and ponder the film. Although it doesn't give an idea of the film plot so could belong to another film.

"Ten years again, the Ukrainian government let tourists visit the area surrounding Chernobyl. They said it was safe... it wasn't." Chernobyl Diaries. Like Quarantine this tagline plays on the idea the film is based in true events. It's very long so doesn't capture the audiences imagination although it does reinforce the "true story" idea. Again this film is similar to the genre of which we are filming and is a great tag line to take inspiration from.

"Fear is just a word. Reality is much worse." Grave Encounters 2. This tag line is effective due to the short snappy sentences which people can quote. The film is similar to ours in the way that it's based on a group of people filming themselves. However the tagline doesnt give much of the plot away and is quite vague.

In summary, we will have to create a short, snappy tagline which is relatable to our plot and genre of film.