Poster Design

After Choosing the image we would use as our poster, using photoshop, I began to edit the brightness, colour and contrast of the photo to ensure it could be easily seen as the photo was taken in a dark location:

I then inserted the title/logo of our film into the top of the image, and added a Vignette to the title to make it blend in more with the poster:

I then added the details of the film, including the release date, tag line, who was involved in it and production crew. I used the same font on the tag line that was used in the screen caps in the trailer to ensure consistency. I also used a compact font for the production and crew details to be able to fit in all the information without taking up all of the poster:

Finally, using 'GreatPhotoPro', I edited the colour and brightness and applied various different colour effects to the poster to make all the text, logos and images 'blend' in more. This will make all the elements of the poster appear as a whole. The final result in seen below:

Poster Design 1

We had a number of different ideas for our poster but agreed it must include a shot of the factory or inside, one of the victims and a shot of the villain but making sure his face is not shown.

We narrowed down the photos we captured to 4 where 2 showed a silhouette/shadow of the villain and 2 others showed a hand:

These are the 4 photos unedited:

The 4 images all included a shot of the factory, the victim and a partial shot of the villain. The 2nd and 4th images however were shot in the day, which made the poster seem less scary and took away some of the conventions of a horror poster (dark, scary etc.)

The shot of the villain as well made him appear less threatening.

I then narrowed it down to 3 images, added the title and edited the image:

Evaluation Question 4.

Sound:

Using Youtube, We researched and deconstructed the sound in different trailers. We were influenced by the trailers of films such as 'Chernobyl Dairies' and 'Paranormal Activity 4'.
Using Logic, I then began to construct the sound that would be used in our trailer. We used synthesisers and samplers including ES2, EXS24 and Ultrabeat to  We still referred to different trailers and used them as guide tracks. We layered the different sounds and effects alongside the audio from the camera footage.
We then processed and compressed the audio file to give it a professional sound.
Once we mastered it, again using compressors...

...we inserted it into Final Cut Pro along side a muted copy of our trailer and exported it.

Editing:

We used Apple Macs and Final Cut Pro to edit our footage. Final Cut Pro allowed us to add effects to our footage. 
These effects could make our footage look older or appear as if they were filmed using Night Vision. Using GreatPhoto Pro, I edited the Hisrogram of the photo to create the effect:

Un edited

Edited

We used YouTube and various Websites to see how a night vision camera works and what picture they produce.

Graphics:

We used a typeface from 'MyFonts' called 'Seedy Motel'.
We then edited the font on GreatPhotoPro. We heavily processed the font by tweaking with the histogram, adding different colour effects and vignettes. We added a vintage style effect and 'scratch' like surface to produce a 'weathered' effect:

We used the internet to research and deconstruct different posters. After looking at the conventions we began to create ours. After taking several pictures inside the factory, we settled on the photo we thought had the biggest impact. After editing the photo in GreatPhotoPro, again by editing the colours, adding colour effects and 'vintage' effects, we added the film title, tag line, release date and information on the production of the film.

We used 'WIX.com' to create the website. We used a time lapse shot of the factory as the background which we created using Final Cut Pro, uploaded it to YouTube and embedded it on our website.

We used  to create a news report from the 80's. We researched retro news reports and designed a backdrop using iStudio Publisher that would suit our 'plot':

 

 

Using a BBC news report backdrop from the 1980’s, we applied the 80’s style background to a green screen behind our actress:

 

 

Using a BBC news report backdrop from the 1980’s, we applied the 80’s style background to a green screen behind our actress:

Research:

We used YouTube to research existing trailers and music. YouTube provided us with a vast amount of horror films which we could deconstruct to gain knowledge on the conventions of our genre. We used the internet to research posters and websites.

Survey Monkey was used to create a survey to gather information on what our audience want to see in a horror film. By asking them a series of questions, for example; 'What age would you prefer the victim to be?', we could incorporate the information into the trailer to create a trailer our audience wants to see.

Sound

I recorded, produced, mixed and mastered the soundtrack using Logic, internal and external Synthesisers, effects and compressors. 
I started by watching the trailer through several times to get a feel of where the mood, dynamics and texture of the music should change to reflect whats happening on screen.

Arrange Window for the sound track:

I could watch the trailer at the same as I layered down the different SFX and long drones. I mainly used ES2 and EXS24 to create the bass and different filter sweeps heard in the drones and SFX:

I used effects such as reverb, delay, phaser, chorus, stereo spreading etc. I used 'SpaceDesinger' to create a similar reverb to what may have been made inside the Klinger factory. I used the EQ tools and ADSR envelope to create a cold sounding reverb:

For the drums/rythmic beats, I used an 'Ultrabeat' drum synthesiser which I heavily processed using a Compressor to create a hard, 'thud' like sound:

Finally, to Compress and master the music, I sent the audio through a Focusrite Compressor and Noise Gate. The compressor would prevent the audio from distorting or sound too loud. The noise gate would silence any background noise heard from any audio recordings by reducing the volume of the file when it whent below the Threshold:

Editing Effects

Whilst editing, I added a number of different effects to the footage to make it more effective towards the audience. The fine detail in these effects make the film more interesting and can be used as a transition between clips.

One effect I used was 'Bad TV'. This simulates the effect of a distorted/old Tv set. I used it to emphasise the 'dodgy' camerawork of the 'amateur urban explorers'. I also used it to simulate interference or the camera becoming disconnected when the explorers ran when they were in dangerous situations:

I can adjust the effect including the colouring, the type of grain, the roll of the camera (placement of the screen up and down) and the strength of the effect on the clip.

Below is a screenshot of a clip without the effect applied and one with it applied:

 Before:

After:

Poster Final

Final Trailer

Final Website

This is the final website promoting our film trailer.

http://pierj017303.wix.com/klinger

Typeface Ideas 2

We chose 'Seedy Motel' as the font to use on our trailer, website and poster. It was an eroded looking font which is a convention of horror fonts and the stripes that run across it reminded me of the blinds found inside the Factory or bars which could signify being 'trapped'. 


After deciding on using the font 'Seedy Motel', I designed different ways in which the text would sit on the screen.

These 'Text Screens' will be shown inbetween certain clips. Shots like this can be seen in many films such as in 'Chernobyl Dairies for example:

I added blood splats to the title screen to add a more 'gore' to the appearance. This style is meant to appear as if the writing has been printed on one of the 'scratched' and 'damaged' walls inside the factory. The blood therefore shows that 'danger' is inside.

Shots like this will be shown in a montage in-between the clips to briefly divert the audience's attention otherwise too longer edit of clips may become repetitive. It also gives extra info on the film.

All of these images were edited in the same way before using photo software to create the 'old' and 'scratched' effect on the wall:

                                   

I also tried experimenting with different textures. Instead of having the font appearing as if its on a wall, I used an image of chequered steel plating to make it appear as if its on 'cold', 'sharp' metal. The 'sharp' and 'harsh' look of the metal conveys 'pain' and 'discomfort' to the audience:

These were also editied using the same software but instead of using plain colours for the background, an image of steel plating was used in its place: