Amityville Horror Poster Decostruction

Poster Deconstruction



One of the films we focused on was Amityville Horror (2005) due to the fact it focused on a great location and a house. This was relevant as we were hoping to get a great location.

•  Orangey, Red coloured font, stands out straight away. The “Y”’s tail almost seems to be on fire like a devils tail as it is directly behind the figure?
• Tag line “Based on the true story”, tries to convince the viewer. Interesting use of word “the” instead of “a” as though it’s specific, more factual?
• Positioning of the title forces viewer to follow the trail of light to see the figure then to look up at the house.
• Green, grey and beige colour scheme. All looks faded no strong colours, blurred. Old photos from “the true story”
• Very faded subtle news clippings giving idea of movie “says he was possessed”
• “Katch em & Kill em” handwritten like a mantra or game. Expect colour to be red of blood but still grey scale. “K” sounds, harsh, violent.