- Genre of horror/thriller
- Tag line "There's something wrong with Esther." Draws you're eye upwards from the title. Adds enigma. White text, innocence, contrasts childlike innocence and purity when shes the antagonist. "Can you keep a secret?"- smaller text, draws you in. Deep red, not blood red, unusual but links to genre still.
- "Orphan" mixture of upper and lower case like childs handwriting. Like being scratched or srcibbled. Modern horror convention of children being frightening.
- Clinical colour scheme of green, blue and grey. Linking to ultra modern horror genre.
- Child with direct, haunting stare. Light casts shadow on her eyes, defining the dark v light idea. Colour of her eyes are also very dark, possibly black. Stereotypical little girl, bunches, peter pan collar.
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