- Genre of horror/ thriller reinforced by colour scheme and scary nun.
- Colour scheme of deep red, crimson, dark creates a better juxtaposition between the text and pictures with the dark background. shows evil, danger and sinister nature of the film. Traditional gothic colours; black, white, red.
- Picture of nun main focus draws in viewer reflects movie genre. The eyes are glazed creating an enigma, possessed, supernatural?
- Tag line "No soul is safe" like the nun who is holy isn't safe. Use of alliteration. "Soul" links to religious image of the nun.
- Typography- Old fashioned gothic text, backward D- reflection and mirrors and unnatural. White text with flecks of black, infecting the goodness. Looks scratched again unnatural
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