Typography - font is block writing and smudged - shows horror genre as it is unusual, also shows a shadow which can create an illusion within the film.
Tagline - "fear is a place" relates to the audience - makes it relative and frightening. The tagline is small enough for the audience to look closer into the poster (i.e. longer than 1/2 a second).
Image - background of the location & possibly the main antagonist/protagonist in the poster. Both images are very relatable towards our film trailer. The character looks bewildered and intimidated by the scene and this supports the tagline.
Colours - everything has been masked by shade of red/orange within the poster to show fear and danger within the location.
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